Cannes Lions

TRAVELS FUNDS CARD

OGILVYONE WORLDWIDE, New York / AMERICAN EXPRESS / 2004

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The American Express Travel Funds Card is, essentially, a plastic, reloadable Traveler's Cheque. In the commercials, we are introduced to characters who seem to be having a great vacation, only to find out that it's actually your vacation, which they’re enjoying because they stole your cash or debit card.

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