Cannes Lions
TBWA\MANCHESTER, Manchester / EA GAMES / 2010
Overview
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Credits
Outcome
In the first 4 weeks of the campaign 35,000 personalised videos were created.
The experience was viewed 50,000 times, of which13,000 views were generated as a result of consumers sharing on social networks, and an additional 23,000 views were achieved as a result of consumers posting their video on YouTube.
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