Cannes Lions
DRAFTFCB JOHANNESBURG, Johannesburg / EA GAMES / 2008
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Description
This campaign ad revolves around war - weary veterans at the office, who are hardcore players of Electronic Art's digital warfare games. In this scene, we play on the cliché of a soldier over-reacting to the use of the word "Charlie". "Charlie" was a slang word for the enemy, the Viet Cong, during the Vietnam war.
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