The unusual usage of a normal scaffold created great response among the passers-by. Many of them stopped to take a picture or a closer look and discover the details of the presented level scene.

The installation was situated at the city centre in a living area mainly inhabited by young,stylish people embracing retro aspects of life. The great visible personal response and the great number of pictures taken provided a great mouth-to-mouth spreading of the idea inside the target group.

The promotion took place in December 2006. In this month, the attendance of the website increased by 38% compared to an average month.The media coverage has not been evaluated yet.