Cannes Lions

WORLD AIDS DAY

THE JUPITER DRAWING ROOM SOUTH AFRICA, Cape Town / MUSICA / 2006

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Sponsored by a national music store, this AIDS Day ad advocates safe sex in a different way. The message is clear: if you don¹t have a condom, use whatever means necessary to kill the mood ­ in this case, some passion-killing traditional Afrikaans music that no South African in their right mind would shag to does the job.

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