Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2006
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In this spot we witness the systematic destruction of an ornate Eastern European stateroom by gunfire. Without ever seeing a gun or gunman, we watch the carnage escalate as marble, wood, glass and leather are all obliterated in slow motion to the majestic accompaniment of Verdi’s ‘La Traviata’. The film builds to an orgy of bullet-riddled violence and climaxes with a massive explosion destroying a wall-mounted plasma-screen TV and everything around it.
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