The site experience begins with short video clips that reveal the storyline and introduce the characters. Five more video clips play automatically at each page transition and are available in the Media section. The user is offered numerous choices for download and three entertaining features to encourage longer session times and repeat visits. As a whole, the site is a multi-dimensional experience, illustrating both the humorous and dramatic aspects of the film. A Send to a Friend button provides peer-to-peer distribution, creating effortless Viralosity, and site content is controlled dynamically via XML to allow quick response to content updates.