Cannes Lions

COMPUTER SOFTWARE

McCANN ERICKSON BRASIL, Sao Paulo / MICROSOFT / 2006

Presentation Image

Overview

Entries

Credits

Overview

Execution

With these platforms, we choose the most relevant content for our audience: Gadgets, advanced news and trends of the world of the technologyThe main function of the TechGuru is to supply advanced news and trends of the world of the technology

Outcome

After two weeks, TechGuru was nominated for the ‘BOB 2005’ (Best of Blogs) awards as “the best Latin American IT news blog” from Deutsche Welle.Since it began (6 months ago) the site generated: -5.9 million page views -1,017 million unique users.

Microsoft is planning to expand TechGuru to other markets.

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