All pieces were focused on price, configuration and bundle, with a special sense of urgency that led to Dell’s website.

More than 300.000 visitors, over US$ 1.5 million in sales (1.821 computers) and a 500% increase of Dell’s Twitters followers.Dell is now opened to new channels of communication.More than 300.000 visitors, over US$ 1.5 million in sales (1.821 computers) and a 500% increase of Dell’s Twitters followers.