Cannes Lions
WUNDERMAN BRAZIL, Sao Paulo / DELL / 2009
Overview
Entries
Credits
Execution
All pieces were focused on price, configuration and bundle, with a special sense of urgency that led to Dell’s website.
Outcome
More than 300.000 visitors, over US$ 1.5 million in sales (1.821 computers) and a 500% increase of Dell’s Twitters followers.Dell is now opened to new channels of communication.More than 300.000 visitors, over US$ 1.5 million in sales (1.821 computers) and a 500% increase of Dell’s Twitters followers.
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