Cannes Lions
DAIKO ADVERTISING, Osaka / PANASONIC / 2011
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Throughout the ages, hair has been a woman’s crowning glory. Hair can make us look attractive or unkempt, or even change how we feel.This commercial shows the appeal of Panasonic’s Nanocare hair dryer and the lustrous, healthy hair it produces through the example of two women who lead very different lives because of having “good” or “bad” hair.
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