- 53 billion dollars in annual revenue. 96,000 employees. And a big problem. Even though Dell was producing some of the most technologically advanced machines on the market, the public thought otherwise. So we created the “You can tell it’s Dell” campaign to focus on differences unique to the brand.

- The XPS and All in One DRTV spots represent this shift in focus through an ownable and distinct visual treatment that not only differentiates Dell from its competitors, but from its price based past as well. The music video inspired spots tie product differences directly to target audience needs, while also contemporizing and elevating the Dell brand.- As a global campaign, “You can tell it’s Dell” translates and resonates across regional languages and dialects, along with the sentiment behind celebrating difference. The campaign also provides each market with an umbrella under which it can address specific regional needs and issues, while remaining globally integrated.

Banners: 100% increase in click-through-rate (compared to industry average) Website: Average engagement time: 3 min 55 secNumber of pages viewed per visit: 5.29Number of new visitors during launch: 104,320* Please note: Client policy does not allow the release of specific financial information (e.g. sales, costs, ROI, etc) as a result of a marketing campaign.