Instead of taking the high-tech road to attract our target audience, we went the opposite way and played around with the idea that ages ago drawn animation was used to make films, creating an animated notepad. The animation was deliberately simple and showed another important feature of the product: Bluetooth. The piece was distributed as a complimentary gift at POS and launch parties all around the country and in some cases was sent to key customers together with an offer to upgrade their current mobile phones.

3.65% return and 45% conversion.