Cannes Lions
STUN CREATIVE, Los Angeles / TBS / 2011
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To help build anticipation for Conan O’Brien’s arrival on TBS, we tapped into the growing issue that was facing America since he left the Tonight Show - a massive case of ‘Conan withdrawal’. Jon’s Wait’s 80’s classic, “Missing You,” captures the heartfelt sentiment shared by a nation awaiting Conan’s triumphant return. In a series of overly dramatic spots, we see people from all walks of life yearning in unexpected ways for their redheaded idol. Whether it’s a woman sleeping with Conan sheets, or a man in a bathtub stroking his Conan rubber ducky, they all have Conan on the brain.
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