Concept Lab Volvo is designed to showcase Volvo concept cars, explain Volvo design philosophy, show how concept cars become real cars and provide consumers with a way to influence the design of future Volvos. The site is broken down into three main sections - concept cars, approach and feedback. Once people have explored the individual concept cars and Volvo's design approach, the feedback section lets them tell Volvo what they like or dislike about a particular concept car, or even whether they like it at all. This simple, but effective approach not only provides Volvo with invaluable information, but also demonstrates Volvo's fundamental belief that people are at the heart of everything Volvo does - another key objective of the site.