This spot consists of a blind woman doing daily chores such as doing laundry, letting the dog out, and greeting her daughter when she arrives home from school. The purpose of this add is to convey the idea that people who are totally blind are regular people, with families and responsibilities, hopes and dreams. However, their struggle with Non-24-Hour Sleep-Wake Disorder may negatively impact their quality of life and can get in the way of their personal pursuit of happiness.