After we arrived on the core “ironic eureka” of a national TV buy for people who are totally blind, we supported it with search and search marketing, as well a full social strategy that is primarily activated on Twitter (the core social platform used by the visually-impaired given it’s compatibility with screen readers).

Since inception, the media schedule has been continually refined on a monthly basis, based on ongoing “Tweet Mining” our proprietary data capture, combined with efficient lead generation and predictive modeling of prescription trends.

Vanda quickly surpassed all of their lead goals in terms of volume and efficiency, and there are still no signs of the campaign slowing down or wearing out. Traffic to the brand’s web properties went up by triple digits, social discussion grew by over 1000%, and in-market awareness of Non-24 more than quadrupled – all within 6 months post campaign launch.