Photographer Hal started packing couples together in futon vacuum bags to preserve their love forever. The process to achieve this eternal image is very organic and each couple can only be left inside the seal bag for 10 seconds.

This documentary produced by Condomania, shows us how Photographer Hal does it, why he does it, and what his creative vision is. At the same time, we also discover what the couple feels about the experience and eternal love. The documentary is part of a bigger brand campaign that includes indoor and street posters.

Condomania is a famous franchise in Japan with several shops around the country that strives

to promote safe and protected love to its audience.

To showcase in a striking visual way, with viral potential, how condoms can protect and preserve our lives (and our love) forever, we invited cutting-edge Japanese photographer Hal to create a series of posters of passionate coupes vacuum-packed together forever. Photographer Hal is known for his unique quirky and edgy images and is popular among the Japanese youth crowd. His casting system was done on the streets, bars and clubs where he found couples that he believed truly in love and that could undergo the experiment.

The experiment consisting of vacuum-packing couples inside futon bags was 100% real and each couple could only be left inside the seal bag for 10 seconds.

At the end the entire process was documented in a film that is a poetic interpretation of eternal love and a live artistic experiment of Condomania’s philosophy.

The film and the rest of the campaign became the talk of the nation in no time. The Japanese youth shared endlessly the striking documentary and the images of the couples vacuum packed together.

Condoms that are usually a shy subject became a common topic on social media as the campaign was used as social currency.

Condomania’s message that sex can be fun and safe was subject to more than 100 articles in Japan and worldwide on titles like BBC, Huffington Post, Telecinco or RTL, accumulating more than 1 million views, 10 million impressions and thousands of dollars worth of media.