A couple talk about how thier love brings power to the city and the world.

On February 14th, St. Valentine's day, Control, using Internet as a media to maximise its claim: “Passion. Powered by Control” launched a marketing viral film which was really useful for those who wanted to offer something to couples or friends, on this special day when everybody is thinking about love, sex and passion.

In less than 24 hours, our marketing viral video was widely spread by more than 7,000 people, shown on various TV programmes and specialised webs.Thanks to this video, Control appeared in consumers minds as a refreshed brand, really close to young consumers. Product sales suffered an important increase versus April-March 2006. New launchings had an incredible acceptation both by the chemists and public alike.