Cannes Lions

Old Spice | We Make Scents for Men

WIEDEN+KENNEDY, Portland / OLD SPICE / 2018

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As a French woman remembers a man she met who wore Old Spice, she realizes that her dog, who she named Old Spice in honor of that man, has gone missing. In pure high fragrance commercial-style drama and in a panic, the woman goes through the town, recruiting her beautiful neighbors to help her find her lost dog, Old Spice. Finally, she finds Old Spice, the dog which, as it turns out, was with that man she was thinking about all along.

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