It’s an advertisement that opens horizontally on the internet page with a red back and the inscription: DON’T! STOP!While we watch the inscription, a female voice repeats “Don’t! Stop!”. Below the inscription there is a condom pack and after few seconds, an indication appears to click on the pack. When the internet user clicks on it, the pack leaves the square and two hands appear putting a condom, with the same colour of the back, on the first exclamation mark of the inscription. Then, the inscription changes to “Don’t Stop”. Thenceforth the female voice starts to repeat: “Don’t Stop”, simulating a sexual relation. It signs with a pack and the concept: "Safe Pleasure"