The typical view of a condom is that it is something that has to be used. Either to prevent sexual disease or pregnancy. People do not believe condoms improve sexual pleasure.MANIX launched a new condom the “Xperience pack” … condoms designed to "give maximum pleasure", stimulating the senses.Other manufacturers in the sector used to base their marketing message on healthcare, but have also moved towards this idea of pleasure.How can the launch of this pack be used to win back the brand’s position as market leader when it has a far smaller budget than its competitors?