Control, not just horsepower is what impresses BMW M’s petrol head audience.

So, to launch the brand new BMW M5 we had to demonstrate its agility in an innovative, surprising way.

To show its capabilities we built a track with a mind of its own – made up of individually moving cones capable of creating any course.

Starting with a simple circle, the track reforms into increasingly more complex shapes, including figure of eight, tight bends, hairpins and chicanes – with the BMW M5 having an answer to every one.

In a highly regulated media environment, we found a way to demonstrate the strength, power and agility of this legendary car in an exhilarating and completely new way.