With all this in mind, we chose to collaborate with Timorous Beasties, makers of modern wallpapers and fabrics influenced by Georgian styling. Elegant illustrations vividly bring the different flavours to life in an imaginative and visually enticing way, whilst intimate messaging and more crafted copy introduce another layer of storytelling and theatre, taking Fortnum & Mason's confectionery to a richer, deeper level. The Handmade English Collection now feels perfectly at home amidst the glittering grandeur of Fortnum & Mason.

The Rose & Violet creams are depicted by an English country garden, featuring the flowers themselves, of which extracts are used in the exclusive recipe. The milk and dark chocolate selections are illustrated like a dense dark forest, with squirrels hiding nuts, delicious flavour cues, and with each colour hinting at the variant within. For the Chinese ginger selections we hint at the exoticism and provenance of this carefully sourced, intensely aromatic flavour – an exotic feast for the eyes.

Each pack tells a multi-layered story, drawing people in with every detail and establishing strong emotional connections. They are stories created with wit, charm and humour; stories that evoke childhood memories that hark back to the Fortnum & Mason era; stories that are timeless and truly magical.

Within the indulgent world of Fortnum & Mason, we’ve created little gifts that have layer, upon layer of discovery and are irresistible on every level. They are boxes that you won’t want to part with but if you are buying them for someone else, you can personalise them with the name of the person you are gifting them to, making them even more engaging.