The news about the virtual press conference and the free sampling coupons instantly sparked off immense interest online with over 870,000 people swamping to the site within an hour. As promised, 10,000 people were presented with the coupons which meant that 30,000 people ended up trying the new Kit Kat and spreading the news about it on the mixi pages. The frenzy online poured into the offline world too – more than doubling the sales in just three weeks.