Brand marketers today are seeing vast populations of consumers shifting their attention into the social web. With a strong need to reach audiences most passionate about their brand or interest topic, budgets are continuing to increase into social with a lack of transparency and results offered.

The problem we set out to solve focused on "how do we enable targeted audiences, within context to engage with a brand for a longer frequency of time beyond seconds resulting in an emotional footprint and inspiring an action".

We was created to service brands, business’s and owners of interest communities. With an average reach of 10,000 – 50,000, communities hosted on existing social platforms such as blogs, Facebook, Twitter, Pinterest, Google+, Instagram and others tap into the most engaged and receptive audience .

How our technology works;

1. Discovery engine crawls the web, social networks and directories to discover new interest communities for each vertical and uses machine learning and social graph relaxation algorithms to determine the contact info of the owner/admin, demographics, psychographics, reach and topic influence

2. Matching engine uses statistical modeling and optimization techniques to enable advertisers to be matched to highly targeted interest communities based on campaign goals of reach and conversions

3. Learning engine is an active learning engine that looks at the performance of the current and previous campaigns to tune the community scores across multiple dimensions and also actively re-allocates budgets of current campaigns to maximize goals.

Success with our platform is largely dependent by the brands and communities ability to share a story. Brands activate their stories through our platform, supported by rich and meaningful content with the intent for leaders of targeted communities in an authentic and meaningful way. Existing content is in the form of videos, images, links and supporting information that either educates, informs, inspires or entertains the target audience.

We are striving to be the “Google adsense of social” by discovering and matching brands to 100,000 of the most active, thriving communities across every vertical, language and demographic reaching an audience of over 1 billion.

Brands who have worked with us since publicly launching mid 2012 include Coca-Cola, Nestle Waters, Walmart, Clorox, AT&T, Dove, Gap, Participant Media, One Kings Lane, Method, Mohawk, Westfield and others. 90% of brands are repeat customers.

Recently, Nestle Waters activated their ‘recycling is a beautiful thing campaign’ through our platform across 65 parenting focused communities in California directly reaching an audience of over 1 million consumers. The objective was to create awareness around the re-born bottle and inspire both owners of communities and their audiences to share stories around the importance of recycling and discuss the fact 2.8 billion plastic bottles were not recycled in 2012.

Using existing content, the campaign was activated in less than 10 minutes and within a few hours, 100’s of stories started to surface across twitter and Facebook. At the conclusion of the campaign, 977 stories were shared inspiring 3,425 social endorsements.