Cannes Lions
LOLA MULLENLOWE, Barcelona / AXE / 2019
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There’s nothing scarier than not being yourself. Based on that thought, we have placed our characters in a horror film situation and came up with a character based on that kind of environment so that, through a parody and with humor, we could show that acting like someone else feels like you are possessed. The film idea is to show that our product can release our consumers from that curse.
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