We have created an alliance with Yahoo Web Site, one of the experts on Web, to give Knorr Cooking contents the support all the way through an integrated Web strategy including different web plataforms (site, search marketing, online media plan), networks and social networking: Yahoo! Knorr Cocina is a channel where the consumers can look up, ask, sent, share, discuss, comment and talk about food/ recipes information by words, photos and videos.Sections: Yahoo! Knorr Cocina Recipes- search per category (Yahoo!/ Knorr and consumers through specific actions).Articles- this section will include the Knorr Chef´s recipes, with tips, anecdotes, etc. In addition, Yahoo! will attach special contents about relevant topics.Videos- Videos of users and Knorr Chef, wich may include demonstrations, classes, quick tips, etc.This web site is integrated by other Yahoo! Argentina Social Plataform to build communities: Y! Answers (Q&A), Y! Groups (themes) and Flickr (photos)

The Web Site launch in August 2008Yahoo! Knorr Cocina has 170.000u.u. monthly (average). This represents the 40% unique users of Yahoo! Argentina Women Channels.The spend time average became 7 minutes (minutes/users) more than the double regular average for the mass brands in Argentina (3 minutes).Created editorial Web spaces and exclusive interactions with Knorr’s promotion.

This project has been sailed to Mexico and will be implanted in the short time.