We remember the 172 killed whales with a poster exhibition in the city.The exhibition consists of 172 different and unique posters meaning for every killed whale one poster was produced. As exhibition area various popular fences around the centre of the city were used. Though the posters were not only fixed onto the fences but instead hung onto the tips of the fences. The tips were used as harpoons. They practically replaced the harpoons. This way the vision of the harpooned whales was directly brought to the people.There were no different media channels used. The classical media poster was "simply" staged in a very unconventional way.

"Return of Investment" or "some quantifiable results" is in this case not the right criteria. The whale killing will go on, the world did not get any better because of this campaign. But for the amount of 1,150 Euros this campaign definitely got quite some attention, gained sympathy for the concern. For Sea Shepherds efforts, donations increased, and the click rate went on a highride (Never mind, if any one of the jury would like to donate another 172 posters please feel free to contact steveroest@sea-shepherd.org directly.)