LG drove participation in the project: delivering 3 billion impressions inviting and inspiring the world to participate. Alongside this, LG was the first ever brand to be linked from Google's homepages across the world. And this took place for 3 days.

We ensured on-going engagement, making sure all uploads were tagged “emotionally” and “geographically”. Positive submissions were showcased to the Life in a Day community via an interactive “Life’s Good” gallery.

World-renowned film makers, Kevin MacDonald and Ridley Scott made a 90 minute feature film from all of the individual stories. It premiered simultaneously at Sundance Film Festival and on YouTube. A film, as the credits state, "Made possible by LG".The Life in a Day project remains live - and still provoking lively debate- to this day, showcasing our shared humanity while celebrating our diversity.

A living demonstration of how technology can unite us emotionally.

The Life in a Day project attracted over 80,000 submissions with 5,000 hours of footage from 197 countries: eight times our projections.The Life in a Day channel has attracted 38 million views... so far.The partnership has delivered $10m in media value - a four-fold return on investment.

Online buzz tracking shows a huge increase in emotional engagement: 63% of online mentions of LG in conjunction with Life in a Day are positive, compared to a benchmark of 31%.