Hollywood was at a standstill for a large portion of this 2023 - pausing one of the world's largest industries and bringing mainstream storytelling to a halt. To celebrate the historic WGA and SAG contracts negotiated, we released this film within 8 hours of the SAG contract coming to an agreement. An ode the magical chaos that goes into filmmaking - whether shot on tens of thousands of dollars of equipment, or instead, on a device with a pro camera system that can fit in your pocket.

What better song to ring in this new era of Hollywood than Irving Berlin’s iconic “There’s No Business Like Show Business” from the 1946 musical, Annie Get Your Gun?

A few rehearsals, lots of conducting, and a bunch of in-ear playback devices later, we’d shot a cast of misfits singing the Great American songbook classic against the backdrop of the Vasquez Rocks. No ADR required.

To support our singing cast and crew members, we wanted a full heroic Tinseltown sound. We enlisted hot Hollywood orchestrator and conductor, Mark Graham (West Side Story, Babylon, Killers of the Flower Moon, Grand Budapest Hotel) to give the arrangement new life specifically for our story. With a record at Abbey Road Studios featuring an 80 piece orchestra, the song stepped away from the Broadway stage and onto the LA scoring stage.

Apple does not share sales figures.