The results were overwhelming. The #kindofabigdeal hashtag organically became the number one global trending topic of conversation for the entire day and carried conversations for the weekend that followed. @RadioShack received over 3,200 mentions every hour for 24 hours, 68 times the retailer daily average. Time spent watching the live video stream was an average of more than 30 minutes per viewer, and all this activity resulted in an astounding 84.6m impressions. As tweets rolled in and phones fell, RadioShack’s big announcement truly became kind of a big deal.