In Thai society, traditionally they live as a big family, spend time and share things to each other. But, nowadays they spend more and more time with digital social connectivity and forget some important things in their life including their loved one who is actually important to them.

Hence, the brief of client is not just only create awareness of Forgetfulness as key character of Dory to consumers, but also aim to leverage relationship among Thais people and their loved ones who should actually love and care.

So, the objective is to enhance engagement between Thai people and the person whom they may have forgotten the importance in real life through forgetfulness theme for strengthening awareness of Dory’s key characteristic in consumer’s mind at the same time.

Engagement activation is created by utilizing ambient digital outdoor screen to encourage participation, live interact and evoke Thai people by integrated with effective on ground and online activities to remind relationship among family, friends, and loved ones with blending forgetfulness as key characteristic of Dory who suffer from short-term memory loss and forget her family, reflecting consumers whose memory is clear but forget who is important one in life.

Accordingly, this activation can drive result beyond expectation generated by successful engagement idea by taking forgetfulness as key theme to create unforgettable experience activation with Thai people to remind unforgettable people.

Activation held at most crowded shopping mall for target, a week before released movie total 4 days of implementation as large scale with impact execution.

Message of activation approaches participants that ‘We do not have short-term memory loss like Dory, but do you remember last time you expressed your love to someone important?’ Simply sentence, but able to stunt most of participants to think and remind.

Next, capturing face of participant into mocked scuba-diving under ocean with Dory. They allow to type one heartfelt message for their important person. Then, their face on mocked scuba-diving with holding hidden heartfelt message on hands for expressing real feeling of love and care to important one who they almost forget are automatically shown on grand LED screen at event area. Also, it would be instantly tagged and shared with movie hashtag #findingdoryth on social media for impact engagement through viral created buzz.