Cannes Lions

CONSUMER ELECTRONICS & TELECOMMUNICATIONS

PROXIMITY GROUP GERMANY, Hamburg / PANASONIC / 2004

Awards:

2 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

Panasonic Website: The German corporate and product website www.panasonic.de has been completely redesigned, following a new European corporate identity. The aim was to position the Panasonic brand according to the claim 'ideas for life', using a state of the art website: innovative, emotional, clear and technically stylish. In order to guarantee a consistent style through all online communication channels, the new design was extended. In particular, this includes flash microsites for exhibitions, such as the CeBIT and IFA, which allow a 'virtual exhibition tour'. Also various microsites for product groups, such as Toughbooks, DECT telephones, telephone switchboards and Document Products.

Similar Campaigns

12 items

Panasonic Green Impact

PANASONIC, Newark

Panasonic Green Impact

2023, PANASONIC

(opens in a new tab)