Instead of giving useless gifts, we chose the best promotional gift: HARD CASH.

By direct-depositing the paycheck, the client received 300 Euros and AUTOMATICALLY entered a DRAWING TO WIN 30.000€ every day for three months.We created the “Contante y Sonante Paycheck” with a web, advergaming to win another 30.000€, a WAP portal with double scoring and a mailing of dices to help clients decide how to spend their money.

The radio ads were created with lots of sarcasm and clever criticism. The usual gifts from other banks (towels, duvet covers, pots) were compared to Caja Madrid's.