The idea was to show that BNP Paribas is the bank that makes your life easier... even in the trickiest situation…. Like waking up in a hotel suite after a party that went out totally out of control : furniture ruined, 3 bears in the shower, a wall smashed : a hell of a bill to pay to fix this mess. Your credit-card limit would be a real issue in front of this unexpected and unusually high spending. Hopefully, with BNP Paribas, you can adjust your limit with a click on your smartphone and get away with it !

The film was produced with the same standards as a Hollywood movie for every little detail. We wanted it to be a break in the commercial break itself to catch attention. 

Aired on TV but also on Pre-roll, Mobile, Clic-to-Pay, Carroussel, PPV, the campaign was live between 29/1 and 19/2/17

The copy reached excellent results. It was highly appreciated by consumers – with a part of them largely above the standard stating they really loved it

Humour was the number one reason for them to like it

But still, the message about the product was very clearly understood

And the FB activation that prolonged the campaign with a 360° digital experience had great results too.

High engagement rate : more than 3000 participants

High entertaining value and very positive feedback (8000 comments… and only negative ones !)