Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / ASSOCIACAO CULTURAL VIDEOBRASIL/SESC / 2012
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Art provides an emergency exit for a monotonous and lackluster life. Based on this idea, the agency created a campaign to announce the 17th International Contemporary Art Festival SESC_Videobrasil. The campaign includes a film inviting people to break out of their routines, switch off the autopilot and get in touch with art. Called “Good morning. Good afternoon. Good night”, the piece shows a snapshot of the life of a man and his routine. At one point, we see an emergency exit suggesting to the character and viewers that art can be a way of breaking the monotony.
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