Playing off the popular phrase “Been there. Done that.”, “Been there. Won that.” says Continental is supremely confident in what we have accomplished and that winning on these tracks is just another day at the office.

Car mechanics spend the better part of their lives in their shops working on cars. It’s their second home — a place they decorate with pride, including posters, calendars and branding from manufacturers they believe in.

Our design is focused 100% on product performance by shaping the belt into NASCAR tracks, printing in the mechanic’s favorite color — flat black — and varnishing for added impact.

Automotive Aftermarket Products Expo (AAPEX) is the largest annual trade show for automotive aftermarket industry professionals in the U.S. With an opportunity to reach 44,000 buyers and 2,200 automotive aftermarket manufacturers in a $365 billion industry, our job was to connect them to the Continental brand and prove that our belts are the best choice for their customers. How? By borrowing equity from NASCAR, we added value to the Continental name because EVERYONE in the automotive industry knows that if you win on Sunday, you will sell on Monday - to over 75 million NASCAR fans.

The poster reminded buyers that the Poly-V belt has been a part of NASCAR for decades and sparked a conversation with the Continental sales team to bring the same high performance belts to their customers.

Continental one-on-one meetings with automotive aftermarket buyers at AAPEX in 2016 increased by 20% over 2015.