Cannes Lions
THESE DAYS, Antwerp / YELLOW PAGES / 2002
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The Yellow Pages (Gouden Gids) launched a new logo. Main target: get the people to know what it looked like. Campaign consisted out of a series of interactive banners where the new logo played the main part. They were part of an integrated on- and off- line mediamix. The concept: play and interact with the logo and remember it.
Similar Campaigns
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