Samsung believes that technology evolution has a much greater potential of bringing people together than alienating them. Through gadgets, people have come into contact in ways that would have been impossible 5-10 years ago. It was in this spirit that, in October 2015, Samsung took on the most difficult task: to turn the most iconic instance of alienation - commuters acting like robots with their smartphones - into an intriguing instance of human connection. To use the same technology that usually alienates people, in order to bring them back.

The initiative consisted in a social app that enabled strangers to interact on a proximity base. The innovation of the app consists of two major aspects:

1. Intriguing anonymity: there are no profile pictures, no description, no pick-up lines. The users just set a nickname. Thus, one may be talking with the person right next to him, without even knowing. This features encourages genuine human interaction of all kinds, uninfluenced by the looks of one person, or the romance intentions of another.

2. Playfulness beyond words: while all the other social apps limit the interaction to conversations and maybe photo sharing, ConverSam enables users to doodle together and to take simple matching tests that can ignite future interactions.

ConverSam is an app that combines fun with utility anywhere you go, proving one more time that technology is useful in people's hands.

Even though it was very recently launched and with moderate media support behind, ConverSam already had over 10,000 installs and 88,000 conversations. This means more than 10.000 people that are having fun and are making new friends every day. People for whom waiting in line seems fun or asking for directions ends up with searching together. And that's not all. People who don't have an Android phone asks for their version, proving one more time that Samsung is an proud to own brand.