Cannes Lions
ANOMALY UK, London / CONVERSE / 2011
Overview
Entries
Credits
Execution
Utilising SoundCloud's iconic waveform player, we created a unique banner that played both the song and extracts from the Desire video. This lived in paid-for media space, providing utility to users in the places they already were online by allowing direct engagement with our content.
Outcome
400+ downloads/shares in first 74 hours.0.23% click through rate.A banner that was a part of culture, not a hindrance.
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