Cannes Lions
R/GA, New York / NIKE / 2005
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'Workout' educates and motivates active women with instructional videos, tips and gear, in line with the latest fitness trends. Videos and tips feature star athletes and top NIKE trainers in the season’s hottest gear - integrated with products offered under 'Shop'. 'Get The Gear' features the performance benefits of gear seen in instructional content and allows immediate purchase and customisation with NIKEiD technology. 'Moves for You' makes learning routines easy, by breaking down parts of the workout into short video clips. The 'Rock Your Workout' video is seamlessly integrated with the site to demonstrate the hot dance routine by famous choreographer Jamie King.
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