Converse Pro Streets helped young people celebrate their local area. We designed and built the user experience. We found the spots to transform into interactive stages. We custom-built remote controlled cameras that filmed street moves. Ease of use was paramount: text a number, the camera starts, make your move. We developed software that automatically grabbed, graded and uploaded each film within minutes. The website targeted the active and playful: colour-coded countries, content-centric navigation, film and area match ups, animated scoring. As Converse Pro Leather sneakers flew off the shelves, Converse Pro Streets broadcast European youths’ skills and creativity to millions.