The idea engaged students to think about and experiment with the fundamentals behind an uncompromising combination, making them really appreciate how great a product an Ultrabook™ Convertible really is. After suggesting their own ideal combination and sharing it with their friends, we brought one lucky entrant's dream creation to life with the application of a little of Intel’s trademarked technical ingenuity.

10,000 submissions

91,000 site interactions

200% increase in Ultrabook Sales

The creation of the BoomBox Bike. Inspired by the original, Intel UltrabookTM Convertible.