We turned something people hate online, into something they love instore.

Customers who accepted cookies on our website could redeem them for a real one instore. A media first, this simple banner idea turned virtual customers into real ones, driving footfall and increasing traffic instore. And, it turned the most annoying thing on the internet – cookie notifications – into something everyone could enjoy.

When users clicked ‘Accept’ on the subway website cookie notification banner, they then simply filled in their details. An e-mail was sent directly to their mobile with a code which they could redeem in any UK store.

Cookie for Cookies launched in the UK on February 10th 2017 and ran nationwide for 4 weeks.

There was no media spend behind the activity, with all take-up generated organically from traffic through the website.

70,000 people accepted our offer.

12% increase in store spend.

For every £1 spent we received £9.40

ROI of 940%