Challenge:

Communicate Subway’s New Barbecue Sub.

Solution:

We presented the product’s direct benefits using the consumers interaction, who were invited to fan their tablets producing wind until the grill fire was completely turned on, exactly how it’s done in a real barbecue. Copy: “Now there’s Barbecue at Subway. Enjoy!”

Results:

In an unprecedented way, we demonstrated the typical Brazilian way to do barbecue and by doing so, we associated it's good image to Subway's new sub. This tablet ad, combined with TV spots, resulted in an average of 2,000 sandwiches sold on the first 4 weeks of the campaign.