Cannes Lions
TURNER DUCKWORTH LONDON & SAN FRANCISCO , London / MILLER BRANDS / 2016
Overview
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Credits
Description
Our solution combines the new Coors Light visual identity assets including the iconic Rockie mountain range, silver and red colour palette and introduces citrus flavour cues.
Execution
The elegant use of citrus wedges to form the epic mountains of the Rockies provides differentiation from core range as well as refreshing flavour communication at fixture. The citrus hues of the wedges are offset against the cool silver background adding impact and in store theatre when tessellated on shelf.
Outcome
The can garnered much comment in both traditional and social media channels, quickly becoming a collector’s item.
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