Cannes Lions
INDEPENDENT, London / PEPSI / 2015
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'Some people say nothing comes of nothing'. This statement is contradicted in Salvador, Brazil, as disadvantaged communities create beautiful artisan design using recycled waste materials. The Pepsi sponsored foundation, Bottletop, and luxury fashion designer Narciso Rodriguez, create livelihoods and education through highly sophisticated handbags made from recycled ring pulls woven together. Great art is born out of love, not money.
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