Coors Light believes that everybody needs a moment of chill. And when it comes to working from home, or in the office, nothing is less chill than when you're in Google Slides and your coworkers suddenly pop in and start checking on your work. How could we help our audience in an environment where we have no control over?

Coors Light believes that everybody needs a moment of chill. And when it comes to working from home, or in the office, nothing is less chill than when you're in Google Slides and your coworkers suddenly pop in and start checking on your work.

That's why Coors Light created CoorSlide – a simple slide with the power to get your coworkers to chill, by getting them a beer, so you can finish your work in peace.

Coors Light believes that everybody needs a moment of chill. So, if our audience is spending most of their time working on shared docs, that's where we need to be to make sure they get their moment of chill. Now, any shared document is a medium for Coors Light. A space that only highly targeted and engaging brand content gets to be in.

CoorSlide is just a slide, but an awesome one that says, “Hey [coworker], I’m still working on this. Please go chill and check back later. Thank you”. Simply copy its content and paste it over the slide that your coworkers are currently viewing and they'll get the hint to go chill until you're finished working. To make sure they do, they can get a 6-pack of Coors Light on us just by texting us a picture of the slide.

The slide was designed using Google Slides' visual language (colors, shapes, gifs) and built using Google Slides' own tools. And with a big WIP message (the "i" being a can of beer) taking up the entire screen, CoorSlide was created to be the most polite way to tell your coworkers to back off and chill.

Since our audience is spending most of their time on shared docs, that's where we need to be. Now, any shared document is a medium for Coors Light.

Unlocked a new medium for Coors Light.

2,633,870 impressions.

Thousands of chill moments saved/provided by one slide.