Lightbulb - "On the good days with COPD you feel brighter and lighter – find out how others make the most of good days and manage the bad ones.”, featuring a man in a lightbulb hot air balloon, ascending through storm clouds and surrounded by others in their own balloons.

This illustration was part of a series, designed to reflect how people with COPD feel. By portraying complex concepts in a simple but compelling way, we were able to promote empathy, psychological symptom recognition and ultimately drive conversations and action.

We brought together people with COPD and asked them to describe it. The responses were rich and varied but many had shared experiences, and it was these we chose to bring to life.

The result was five unique illustrations developed by our in-house illustrator that portrayed the spectrum of life with COPD using abstract visuals and metaphor: