Cannes Lions
Y&R GERMANY, Frankfurt / COLGATE-PALMOLIVE / 2008
Overview
Entries
Credits
Execution
In the shuttle-busses that took professional visitors like hairdressers and stylists to the "Top Hair International" trade show in Düsseldorf, we switched the regular rubber nooses in the bus to ones made of hairbraids.
Outcome
During the "Top Hair International" even the promotion provided plenty food for gossip.
Unfortunately we still haven't any sales figures yet.
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